LeapFrog Magic Adventures Globe

Designed for children ages 5 to 10 years, this interactive globe includes a smart stylus that can tap anywhere on the 10” globe to play live-action videos or animations on the integrated video screen. As the lead education and learning designer for this project, I provided guidance on game design and oversaw the writing of all dialogue scripts. I also collaborated closely with the BBC to curate, review, and edit over 5 hours of live-action video footage showcasing the culture, landmarks, animals, and geography of all 195 countries around the world.

VTech KidiSchool Product Line, China

I was the education lead for the KidiSchool line in 2018 as VTech’s first entry in China’s education segment. In collaboration with the China marketing team, I identified relevant US products for localization, concepted an overall education position for the line, and presented a keynote at the launch event in Shenzhen. The KidiSchool line offered bilingual learning toys to support English language learning and early preschool skills.

LeapFrog 100 Words Book Series

Designed for children 18 months and older, this book series uses capacitive touch input to add interactivity to the common vocabulary building book experience. With touch sensitive on every printed page, the electronic interactions are invisible and magical to the child. I led the curriculum planning and learning design for the first SKU, and supported the development of subsequent SKUs, as well as the creation of added learning collaterals for online exclusive packs.

TOTY Finalist, 2018

LeapFrog RockIt Twist

Designed for children ages 4 to 8 years, this rotatable handheld gaming system is inspired by the fidget spinner craze and departs from touch-screen gaming to offer a range of highly tactile, colorful, light-up controls such as buttons, dials, spinners, slider, switches and a D-Pad. I served as the lead learning and usability designer of the base UI and contributed to the design and content development of the 12 preloaded games covering a range of curriculum including literacy, math, problem-solving and creativity. Toy of the Year Finalist, 2020.

LeapFrog LeapSearch

A kid-safe web browser for LeapFrog’s proprietary kid tablets with white-list features and robust parent controls. I directed the curation team that ingested, curated, and tagged over 2,000 web videos, links and photographs for the LeapSearch database.

LeapFrog Academy

LeapFrog Academy is a subscription-based online comprehensive interactive learning program for children ages 3 to 6 years. The platform includes over 2000 games, ebooks, videos and activities covering a whole-child curriculum including reading, early math, science, social studies, social-emotional skills, health, and creativity. I headed the education team that wrote the curriculum for all of the games and activities and designed the adaptive assessment feature that tailors the learning experience for each individual user.

LeapFrog LeapBand

An interactive fitness tracker for children ages 4 to 7 years that encourages kids to stay active with fun daily creative movement challenges and health habit lessons. An included iOS app synced activity data for additional game play and activity tracking reports. I was responsible for usability and focus group testing for the content experience.

Dr Toys’ 10 Best Active Toys, 2014

LeapFrog Creativity Camera

In collaboration with IDEO, this protective case transforms an iPhone into a pretend point-and-shoot camera with a large interactive shuttle button. Once inserted, the phone is locked into the creativity camera app that offers both open-ended photo activities and learning games to explore letters, shapes and facial expressions. I was responsible for the design of the game activities and the usability testing of the case.

Toy and Game Innovation Award, Electronic Adaptation, Chicago Toys and Games Group, 2013